My Process

A collaborative approach, built around your goals

My process is consistent across projects of every scale and type: understand the brief thoroughly, design with the audience in mind, and refine until the result is exactly right. Whether I’m working with researchers, educators or public-facing organisations, the same principles apply — clarity, accuracy and genuine collaboration throughout.

Two illustrated women engaging in conversation, one wearing orange glasses and the other with brown hair, with speech bubbles above them.

Discovery

Every project starts with a focused conversation to establish your goals, your audience, and what success looks like. This step ensures that design decisions are grounded in your objectives from the outset, not added as an afterthought.

A beaker containing water with a pink line drawing of a flower stem and blossoms emerging from it, alongside a black and pink colored pencil.

Development

With a clear brief in place, I develop design concepts built on solid communication principles. The aim is work that is strategic and purposeful, not just visually appealing, but genuinely fit for its intended context and audience.

A digital illustration of a flowering plant with yellow petals and orange centers, featuring several blooms on green stems against a white background.

Refinement

I work iteratively, incorporating your feedback at each stage to ensure accuracy, clarity and impact. Projects involving specialist subject matter are refined through multiple rounds of review, so the final result is both professionally produced and content-accurate.

What to expect working with me:

  • Clear communication at every stage of the project.
  • Rigorous attention to detail throughout production.
  • Accessible design as standard, not an add-on.
  • Specialist subject matter handled with care and accuracy — I read around the material, ask the right questions, and don’t guess.

Let’s work together

Whether you’re looking to commission a project or explore working together in another capacity, I’d be glad to hear from you.