My Process
A collaborative approach, built around your goals
My process is consistent across projects of every scale and type: understand the brief thoroughly, design with the audience in mind, and refine until the result is exactly right. Whether I’m working with researchers, educators or public-facing organisations, the same principles apply — clarity, accuracy and genuine collaboration throughout.

Discovery
Every project starts with a focused conversation to establish your goals, your audience, and what success looks like. This step ensures that design decisions are grounded in your objectives from the outset, not added as an afterthought.

Development
With a clear brief in place, I develop design concepts built on solid communication principles. The aim is work that is strategic and purposeful, not just visually appealing, but genuinely fit for its intended context and audience.

Refinement
I work iteratively, incorporating your feedback at each stage to ensure accuracy, clarity and impact. Projects involving specialist subject matter are refined through multiple rounds of review, so the final result is both professionally produced and content-accurate.
What to expect working with me:
- Clear communication at every stage of the project.
- Rigorous attention to detail throughout production.
- Accessible design as standard, not an add-on.
- Specialist subject matter handled with care and accuracy — I read around the material, ask the right questions, and don’t guess.
Let’s work together
Whether you’re looking to commission a project or explore working together in another capacity, I’d be glad to hear from you.
